About Luce Rawlings

SEO is my passion.

During my career, I have worked with local and international brands across a variety of industries to create and deliver effective, tailored SEO strategies. 

I have been working in digital since 2015. Before starting my own SEO consultancy in 2021, I spent most of my career working in digital and SEO agencies. In between agency roles, I spent 2 years working in-house for an online travel agent where I oversaw all digital marketing activity and explored more of the globe.

My approach

There is no ‘one size fits all’ solution when it comes to organic traffic growth. This is why my strategies are bespoke to each of my client’s SEO, website and broader business requirements.

I also believe that education is as important as strategy and execution, and I cater my deliverables accordingly. Having worked in relationship-based roles for the past 7 years, stakeholder management is the norm for me. My experience in-house and agency-side has allowed me to collaborate and educate key stakeholders as well as UX, development, design, digital PR and content teams to achieve growth.

If you trust in me and my expertise, I will commit to your business wholeheartedly. For the clients who have already done so, more often than not, I have become an extension of their internal team.

Industry Commitments

> SISTRIX – Data Journalist (current)

> EU Search Awards 2023 – Judge (current)

> UK Search Awards 2022 – Judge

> Women in Tech SEO Mentorship Programme 2022 – Mentor

> Women in Tech SEO Mentorship Programme 2020 – Mentor


> CIM – Professional Certificate in Marketing

> Google – Analytics Individual Certification

> Blue Array Academy – SEO Manager Certification

> Blue Array Academy  – Technical SEO Certification

> Blue Array Academy – Ecommerce SEO Certification

> GBS Corporate Training – Customer Relationship Management