SEO Audits

Take control of your organic search results with an audit to explore and refine the foundation of your website

What is an SEO Audit?

SEO Audits drill down into the foundational elements of your website’s organic visibility; content, links, and technical SEO. 

An audit looks at these pillars in the context of your industry, your customers, and your business goals to understand its SEO health. How healthy it is, how successfully and consistently your website is appearing for valuable keywords.  

Using a combination of manual checks and tools, I’ll uncover opportunities across your site and provide recommendations for where you’re missing a trick or three in your SEO.

What are the benefits of an audit?

A website SEO audit is a shortcut to getting out of the way of your own success. It’s the fastest way to make meaningful improvements to your website’s visibility. 

An audit gives clear descriptions of issues, opportunities, and where and how to act on them, all backed up by a transparent data-informed report.

Identify valuable SEO opportunities

Receive actionable technical SEO advice

Fix visibility-damaging issues across your website

Discover priority areas to investigate and improve on

Who is an audit most suited to?

I’d recommend an SEO audit if:

  • Your website has been built pre-launch in a staging environment
  • Your website went live without any SEO input
  • Your website has been live for 12+ months

My auditing also adapts to real business, so if you need multi-site audits or technical only, you’ll be in safe hands.

Areas I’ll explore within the website audit


Benchmarking the previous 12 months’ performance and the current SEO contribution to overall website traffic

Technical SEO

Highlighting issues affecting how bots and users interact with and understand your website


Benchmarking your content and keyword performance against your offering, industry, and competitors to unearth lucrative content gaps


Investigating your backlink health profile and link building opportunities against competitor data and approaches

Industry Focus

Focusing on elements of SEO specific to your industry such as Ecommerce SEO, Local SEO, or International SEO

Audit deliverables

Audit Presentation

An easy-to-consume audit presentation explaining the state of search in your industry and business. Plus, the key issues and opportunities to focus on in order to move the SEO needle in the right direction.

Technical Checklist

A prioritised list of technical SEO issues with actionable recommendations, and why they are important.

12 Month Roadmap

A flexible plan for prioritising and implementing the audit findings as well as future opportunities for strategic investigation.

Why choose me?

SEO is a gold mine of organic opportunities. 

If I could help every business in the world understand the potential SEO holds for their business, I would.

SEO isn’t just about keywords. It’s about building a solid digital footprint with a great user experience, filled with content more favoured by customers than you can imagine.

Plenty of SEO’s have qualifications, myself included. Instead, I encourage you to work with me because of my transparent, bespoke and invested approach.

We’ll work together to understand your business, goals, and values before taking the valuable leap into creating personalised recommendations from your audit.

You’ll get insight into the entire audit process because you know your business best. And that quality collaboration is what turns a good audit into a great one.


“Luce created an audit of my SEO. It was extremely thorough, identified areas for improvement as well as major things for me to improve my website and positioning within the market. I wouldn’t hesitate to recommend Luce if you are looking for that all important data gathering and crunching.”

– Michelle P, Director

“Not only did Luce provide us with fantastic SEO knowledge and expertise, but it was also such an enjoyable experience working with her as she is so approachable, and her passion for the work shines through, making it all the more motivating.”

– Common Ground Collective

“Luce gave me an excellent experience on looking into a greenfield project from an SEO perspective. Her knowledge on all things to do with SEO & User Experience is outstanding! I would highly recommend anyone looking for a true expert in the field to hire Luce.”

– Sam, Business Owner

Ready to unlock your SEO potential?