Technical SEO

Achieve smoother, speedier, and more technically sound website foundations with one-off or ongoing technical SEO consultancy

What is Technical SEO?

Technical SEO refers to the elements of your website that make it easier for bots to crawl and index. It covers advanced aspects of SEO relating to content discovery, indexing, page speed and user experience.

A way to understand technical SEO is to imagine a supermarket with gorgeous lighting and leafy vegetables. But as you explore, you find biscuits in the fridge section and a glass screen blocking your aisle. This hard-to-use layout is an example of bad technical SEO.

Using Technical SEO, you can remove invisible barriers and create helpful pathways to move quickly from page to page. Critically, we build these fast and accessible experiences in a way that makes logical sense to both bots and humans.

As a technical SEO consultant, I work with your team to identify opportunities, prioritise the fixes that will improve your revenue, and help your team to apply those changes.

Why is Technical SEO important?

Technical SEO is the springboard to all of your marketing efforts. It creates a solid website foundation that naturally increases your rankings. Add quality content and link building on top? You’ll be set up for SEO success!

The specifics of your Technical SEO differ depending on your technology stack; the platforms and plugins you use to build your site. How you’ve structured the content on your site also dramatically impacts your technical foundation.

Therefore, while focusing on Technical SEO as a whole is important, it’s even more crucial to take a tailored approach to every website. That way, the focus will be on technical changes that matter and getting the best return on your SEO investment.

Who are Technical SEO services most suited to?

Any website with access to in-house or external development resources should consider technical SEO consultancy. But what service do you need?

  • Businesses unsure of their current site health: A one-off technical audit will help you gain control over your site speed and organic visibility
  • Businesses with unsteady or stagnant organic rankings: Ongoing technical SEO support will fix any underlying issues and kickstart your consistent organic growth
  • Businesses with a strong content strategy hindered by their website’s technical SEO issues: Ongoing technical support can prioritise your optimisation strategy to allow your most valuable content to start ranking first.

Some of the elements of Technical SEO

  • Crawlability (robots.txt)
  • Indexability (“index”,”noindex”)
  • Title tags
  • Page headings
  • Meta descriptions
  • Information architecture
  • Page hierarchy
  • XML sitemaps
  • Content accessibility
  • Page speed
  • Page experience
  • Mobile-responsiveness

Why choose me?

As an independent consultant, I  take the time to understand businesses and what makes their technical team tick. Using a professional yet personalised approach to every website, working with me will give you access to unique goal-orientated SEO recommendations.

With 5 years of advanced SEO auditing experience for household names through to small businesses, I’ve perfected the art of balancing short-term wins with long-term goals. Together, we’ll achieve results that will make you proud of your investment.

Industry Specialisms

> Travel & Tourism
> Fashion
> Real Estate
> Health & Wellness
> Education
> Energy


“Not only did Luce provide us with fantastic SEO knowledge and expertise, but it was also such an enjoyable experience working with her as she is so approachable, and her passion for the work shines through, making it all the more motivating.”

– Common Ground Collective

“Luce created an audit of my SEO. It was extremely thorough, identified areas for improvement as well as major things for me to improve my website and positioning within the market. I wouldn’t hesitate to recommend Luce if you are looking for that all important data gathering and crunching.”

– Michelle P, Director

“Luce gave me an excellent experience on looking into a greenfield project from an SEO perspective. Her knowledge on all things to do with SEO & User Experience is outstanding! I would highly recommend anyone looking for a true expert in the field to hire Luce.”

– Sam, Business Owner