From fashion to finance, I've seen it all!
I’ve been in the digital game since 2015, working with local and international brands across an eclectic mix of industries.
Before I started my own SEO consultancy in 2021, I honed my skills in various digital and SEO agencies. During my agency intermissions, I lived out my wanderlust dream and worked in-house for an online travel agent, exploring new destinations and overseeing all things digital marketing.
These days, I focus on helping brands grow their organic search presence in competitive markets. I bring a blend of strategic thinking, hands-on optimisation, and a deep love of search to every project I take on.
My Approach
There is no ‘one size fits all’ solution when it comes to organic traffic growth. This is why my strategies are bespoke to each of my client’s SEO, website and broader business requirements.
I also believe that education is as important as strategy and execution, and I cater my deliverables accordingly. Having worked in relationship-based roles for the past 7 years, stakeholder management is the norm for me. My experience in-house and agency-side has allowed me to collaborate and educate key stakeholders as well as UX, development, design, digital PR and content teams to achieve growth.
If you trust in me and my expertise, I will commit to your business wholeheartedly. For the clients who have already done so, more often than not, I have become an extension of their internal team.
Industry Commitments
2022 – Data Journalist (current)
2024 – Judge
2024 – Judge
2023 – Judge
2024 – Judge
2023 – Judge
2022 – Judge
2020 – Mentor
2022 – Mentor
Certifications
2025 – Foundations of Project Management
2025 – Generative AI Leader
2024 – The Art of Client Management
2021 – SEO Manager Certification
2022 – Technical SEO Certification
2022 – Ecommerce SEO Certification
2020 – Customer Relationship Management
2016 – Professional Certificate in Marketing