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Marketplace SEO
Become the go-to marketplace for your niche with strategic content and slick SEO performance
SEO for growing digital marketplaces
Marketplaces close the gap for the products and services people crave. But amidst giants like Amazon and Etsy, we need clever strategies for ultimate SEO visibility.
How will we take back the internet? Using industry-insider knowledge and an agile SEO strategy, we can claim vast areas of the internet that universal marketplaces don’t have the time nor inclination to cover.
SEO for growing digital marketplaces
Marketplaces close the gap for the products and services people crave. But amidst giants like Amazon and Etsy, we need clever strategies for ultimate SEO visibility.
How will we take back the internet? Using industry-insider knowledge and an agile SEO strategy, we can claim vast areas of the internet that universal marketplaces don’t have the time nor inclination to cover.
Steal the Marketplace spotlight with
But brilliant SEO for marketplaces is about more than your visibility. It’s about community.
Together, we’ll ascertain where and how your audience interacts with your industry to meet them where they are. By doing so, shoppers and sellers will find natural ways to collaborate with your platform and in time become its fiercest advocates.
Are you ready to build your marketplace community through SEO?
An integrated approach to SEO consultancy
I like to get stuck into the nitty-gritty of a business to create strategies that will stick. However, I can only achieve my goal by taking a personal approach with your team to unlock new content and technical optimisation opportunities.
Post the bread-and-butter optimisation tactics, you’ll never see run-of-the-mill SEO strategies.
Working closer than transitional consultants for freelancers, we unearth the hyper-specific needs of user groups. Think ultra-specific conversion or calculation tools, how-tos, and other user-centric features that the big marketplaces can’t compete on.
Rome wasn’t built in a day, and neither will your marketplace. But by prioritising the needs of your users, we can create behaviour loops that lead to a fiercely loyal user base.
What to expect in an SEO strategy for marketplaces
Listing page optimisation
Supplier feature optimisation
Local SEO strategy
User Generated Content management
Informational & engaging content
The Consultancy Process
The Chemistry Call
I act as an extension of your team, integrating myself to bring out the best in your SEO strategy.
The Proposal
A bespoke summary of the immediate SEO work and audits your business needs.
The Roadmap
The milestones, priorities, and tasks of the upcoming months.
The Real Work Begins
Support and guidance for your team for the best possible execution of the roadmap.
Increase your search engine rankings and grow your brand awareness and revenue
Why choose me?
In years of successful SEO, I’ve seen how websites, small and large differ from their tech stack to their customer journey to their market. Every business and website is unique, so I never take a “one size fits all” approach to Marketplace SEO.
I take a personalised approach to each website, understanding its technical DNA and your audience to create a strategy no competitor can replicate.
FAQs
When building a marketplace, an excellent place to start is to focus on solving problems for niche sub-user groups. Long-tail keywords and naturally written questions such as “How do I X?” are less competitive and are more likely to gain shares and links in online communities. Trust the process, keep serving your user base, and you’ll see your community numbers soar.
To build a regular supply of products or services for your marketplace, you must make it easy and attractive for sellers to list their products on your platform. Invest in your user experience and offer reasonable fees structured in a way that makes sense for the volume and type of product your suppliers will be listing.
This question is like asking, “What’s the best type of dog?”. When defining your ultimate tech stack, it truly depends on your marketing and operational needs. Begin by defining which features are a need vs want, how much customisation you’ll require, and your marketing needs. For example, for quality SEO and user experience, you’ll want a light and fast website. Meanwhile, if an extremely strong market need drives your marketplace, you can afford to choose heavier software with greater features.
